Responsible Choices. Clear Information.
Verifiable product information rather than general environmental claims.
We do not build our sustainability communication on broad claims that cannot be verified. A statement that a range is sustainable, without an article behind it, tells a professional buyer nothing they can use — and increasingly, nothing they are allowed to repeat to their own customers.
Instead, where an attribute genuinely applies to an article, it is stated on that article. Where a certification exists for that article, it is named. Where it does not, no logo appears.
Attributes shown per article
On certification
Recognised textile certifications apply to specific products and production processes, not to companies in general. Where an article holds a relevant certification, it can be shown with its reference and validity. We do not display certification marks on products that do not carry them.
No certification logo appears on a product that does not hold it.